People do Business with People they Know, Like and Trust” … so how do you become the person they Know,Like and Trust?
Well before they can Trust you they have to know you, and how are they going to get to know You? How can they find out about You? Do You have a LinkedIn profile? a Google + Page? an Aboutme.com page or are you one of the Elite and have your own Domain?
Imagine if a person was looking you up online and they found your www.janeparker.com, do you think they would be impressed? You bet they would, do you think they would consider you for the Job first, the business deal first? of course.
So perhaps if you want to become the Person that People Do Business with you should establish your own Domain and Personal Brand.
The aha moment… Personal Branding allows you to be a person that “People Know, Like and Trust”.
Today Personal Branding is the most effective and efficient way of moving your business and career ahead, in front of your competition and in front of your target audience.
A FACT “People used to compare products online only, they still compare products but now they also compare the people that are supplying the products” Search for product has become more intense, more comprehensive. If you want to compete within this market then you have to be part of it and Your Personal Brand has to be aligned to the products and services you are providing.
So what’s stopping you. The steps between now and having Your Personal Brand Name online are simple and outlined here www.yourpersonalbrandname.com
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
As long as you’re going to be thinking anyway, think big.”Donald Trump
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Tom Peters in Fast Company, 1997
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
“In a competitive world, organizations are realizing that only people can
brand products or services effectively – that we are not just selling a
branded product but a mass of branded people who support and deliver it.”
Helena Rubinstein, The Lab
“Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.”
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”