Want to increase the sales your Sales Consultants make?
It’s a no brainer yes of course you want your Sales Consultants to make more sales. We all want that, How can You make this happen? Create Personally Branded Names for your consultants.
We all know that People or Businesses buy from Companies or People they Know, Like and Trust, make Your Consultants these people.
What’s the purpose of a Business Golf Day? Is it not about setting up relationships, of establishing trust of getting to know your suppliers and your clients?
Personal Branding goes along the same road, whilst the Personally Branded site is all about supplying information the Social Profiles connected to it are the Golf Greens of the Internet. These spaces are where connected people meet and help each other out. These new playing fields only exist if a person invests in their Personally Branded Name.
When people meet on a Google Hangout or at a Linked in group they are able to look each other up to find out more info, people are looking for references. They want to know that the business people they are talking with is known, liked and Trusted and this will become evident via the Personally Branded Name.
People Watch People
A favorite past time of many is watching people, we love to sit and watch from a park bench, in the airport, in queues whenever we have time on our hands, we are fascinated by people. Regardless of what Business we are in or what product we want to, buy our information originates from people and our opinion of the company or product is colored by the people we interact with in the process.
For many years and still to some extent we watch reality TV, we seem to have this need to watch people in the raw!! we want to know what makes them tick, why they do what they do and subconsciously we ask the question would we like to know them? Strangely the more disgusting, strange, odd they are the more we want to know about them and each one of these people built themselves a notoriety and I suppose you could call this a Brand. Perhaps not one that you would use to sell your particular product but some of these people have gone on to be successful at promoting themselves and building a business.
I am not suggesting for one minute that building a personal Brand Name is like being a Reality TV Personality but in some ways you are opening yourself up to the world. You want to make sure that what you present is what you want the world to know about you and this is an ongoing process, so remember to tidy up your social media profiles too.
The underlying point of the above two paragraphs is to illustrate that what fascinates us most is People. If we find good people that have the products or services we want then we are likely to use those people for our Business. Hence Personally Branded Consultants equals Business Sales.
A business that takes the time and money to ensure their Sales Consultants are Branded will undoubtedly reap the benefits.
People do Business with People they Know, Like and Trust” … so how do you become the person they Know,Like and Trust?
Well before they can Trust you they have to know you, and how are they going to get to know You? How can they find out about You? Do You have a LinkedIn profile? a Google + Page? an Aboutme.com page or are you one of the Elite and have your own Domain?
Imagine if a person was looking you up online and they found your www.janeparker.com, do you think they would be impressed? You bet they would, do you think they would consider you for the Job first, the business deal first? of course.
So perhaps if you want to become the Person that People Do Business with you should establish your own Domain and Personal Brand.
The aha moment… Personal Branding allows you to be a person that “People Know, Like and Trust”.
Today Personal Branding is the most effective and efficient way of moving your business and career ahead, in front of your competition and in front of your target audience.
A FACT “People used to compare products online only, they still compare products but now they also compare the people that are supplying the products” Search for product has become more intense, more comprehensive. If you want to compete within this market then you have to be part of it and Your Personal Brand has to be aligned to the products and services you are providing.
So what’s stopping you. The steps between now and having Your Personal Brand Name online are simple and outlined here www.yourpersonalbrandname.com
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
As long as you’re going to be thinking anyway, think big.”Donald Trump
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Tom Peters in Fast Company, 1997
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
“In a competitive world, organizations are realizing that only people can
brand products or services effectively – that we are not just selling a
branded product but a mass of branded people who support and deliver it.”
Helena Rubinstein, The Lab
“Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.”
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”
Perhaps two of the most important tools you will need for Your Personal Brand is a good set of Photographs and a well edited Video clip. These two items are essential to begin your journey into Personal Branding. It is the physical consideration of who you are and how you might present yourself that perhaps starts the fascinating journey into who you are and what you can offer the world.
To many this exercise of Creating Your Personal Brand seems a little self indulgent, please put those fears aside. The world of business communication has changed and is constantly changing. Today’s business world dictates that people do business with people, they know like and trust, and if you want to be one of the people doing business then you need to known, liked and trusted. One of the most effective ways of doing this is by creating a Personal Brand hence Top Tips for Personal Brand Photographs and Video.
Find a Good Photographer/Videographer
1. So find yourself a good photographer/videographer, one that you feel comfortable with and can take time with.
2. You need to consider what type of photos you want, portrait, half body, full body, relaxed, casual or corporate. Match the flavour with your business persona.
3. Are you Fashion Photographer or a Business Analyst.
4. If the photographer provides you the choice of superimposing your image over a background photo, then choose wisely. Do you want your face over a New York skyline or perhaps set on an idyllic beach setting, these settings allow you to describe your brand further. Choose high resolution images.
Your session with the photographer offers the opportunity of a little bit of acting, take a serious photo, perhaps something more fun or quirky and something that is just you. You may want to use a change of clothes?? This photographic session provides you with a wonderful opportunity of taking time to think about your individual business and how you want to brand yourself and your business going forward. Remember these photographs may be used across all your business profiles including: Google+, Linkedin, Twitter, Pinterest,Youtube and any other online profiles you might have.
Personal Branding is not a Vanity Ride
Creating Your Personal Brand is not about showing off, it is about telling the world how you can help people, what your individual strengths are and why you are unique. It is about how you provide unique value. What is your specialty within your market? Consider your niche, why are you so good at what you do, why do you sync with your particular market, why should people use you above anyone else? Why should people trust you above anyone else? How does your physical,mental and emotional persona fit your niche? does it resonate with your niche?
Video is Personal
Your video is very personal and you need to make it so, this is your chance to speak intimately with your audience, this provides the opportunity of growing a huge trust factor. The psychological benefits of video is that the viewer honestly believes they know you a bit better, consider your feelings when watching a famous movie actor, you believe you know them. The same principle applies to Personal Video.
1. Limit the length o,f your video to about 30 seconds footage.
2. Although it is not advisable to read a script, you should be well prepared, think about the words you will use, how your voice sounds and is your message providing an impact an aha moment?
3. When creating your video remember you are only talking to one person, somebody who really needs to hear your message, this message could make a big difference to their lives.
4. You are not selling to that person you are just talking about your unique value to their particular situation.
Here is the question you should ask yourself to prepare
Why are you doing what you do and why should people use you?
The difficult part in all this is to remain sincere,authentic and yet still convince this one person why they should use you, without selling to them.
This video can be a very strong piece of marketing material for your individual business and can be used across your social media profiles, via your email as an introduction, video can be so powerful.
William Arruda considered a guru for Personal Branding really knows what he is talking about – take a look at this video below:
As I have said before, Personal Branding can seem like quite a self indulgent exercise and many of us don’t know why we are good or even great, however others do. Consider the UNILEVER advert example “that asks women to identify the parts of their body’s that they like, they can’t answer but when they asked a friend to comment on their friends’ body’s there were plenty of compliments”. Maybe ask a colleague or family member their thoughts on your strengths and return the favour.
The video below is more detailed, but you get the sense of him speaking just to you, which is hugely important.
I hope the above article has help answered some questions surrounding creating Personal Brand Photographs and Video