Does Your Company Humanicate?

HumanicateWhat does Humanicate mean? It means to communicate on a human level – you would think that all communication is communicating on a human level? but is it really or is what you are saying sound wonderful on a technical, business, Finance, commercial level but what does it mean to the soul of a person does your communication send an emotional message something that someone can empathize with, agree with , disagree with, laugh at, connect to ? or does your message purely give information and nothing more??

This is where Humanication is so important, it is like give communication colour, texture, soul, reason, thought, questions, an argument, a shock, something that engages and demands attention.

Does your company communicate or humanicate?

its intentions, its raison d’etre”? that is electric engaging, that pops, that’s shareable?

When you look at your company website, does it say anything about the people that make your company or is it all about the product. Now if it is all about the product and you are the only company in the world that has this product then maybe that’s ok… but it is more likely that you have a lot of competition and there are many companies that are selling the exact same product as yourselves. How can your company be different? how can you stand out? what makes your company so different?

The answer? it is your people, people buy from people, make your people the stars of your show, showcase your brilliant people, people want to deal with engaging, exciting, interesting, ambitious, honest, humble, and quirky people. Highlighting your people can propel your company way ahead of your competition. The most successful companies in this world have learnt that it is their people that make the company a success. It is every single person in your company that is important from the CEO to the person that provides refreshments, each and every person provides the company with soul, each and every person is important.

We are all tremendously grateful for the shift in management styles form the old fashioned Pyramid to the parallel individual ownership of business responsibilities, so that in effect people are taking ownership of their part of the company, something they can be proud of that they can grow and create to contribute to the whole growth of the company and a joint future. Many of today’s company’s have this outlook and it is wonderful but in some ways whilst we know it is there, it has become a little silent and now it is time to add colour and depth to this so that the power of the individual is felt by not only the management or the company but is seen by the outside world.

Where this group of colorful and wildly interesting individuals are striving together to reach new frontiers in business deliverables. This results in the business Humanciating with the world, it is a business that automatically gains recognition it is one that people are interested in, one where people want to work because it is known as being adventurous, as being brave, as being innovative and exciting. It is a business that people want to invest in and do business with. It has character it has soul, it is transparent and believes it is a child that has so much to achieve.

And so the question is Does your company employ people? or is your company a machine that magically produces perfect products. Does your company have a personality or is it a bland workhorse canvas??? Is it not time to Humanicate Your business?

I am sure your company employs people, real people, people who have families, hobbies, ambitions, goals, dreams, foibles, faults and shades of brilliance. From so many websites across the internet it is sometimes really difficult to tell that a company is actually a home to many hundreds of people who live eat and breathe company business. The websites are dead zones that talk about company policy and product and nowhere do you see the sight of a human….

This type of a website that is not connecting to peoples psyche to their obvious intrigue into who makes your company tick, what are the people like, why do they work there, why is your company so good – makes no sense….Is your company communicating with People? Are Your Company’s people communicating or are your company’s people so busy doing what they are doing, they don’t have time to tell others about what they are doing?

I am not saying that everyone employed in a company is a company spokesperson, however sometimes when the company is extraordinary and people literally have made it their life’s ambition to be a part of the company then we should all know about it. Imagine you meet someone who works for Google, are you not fascinated by them, do you not have a hundred questions for them. You have heard Google is absolutely heaven on earth, to work for such a company is to be a very special person, to be chosen by the Giant Google is indeed an achievement. Why is that ? It is because of Googles’ reputation? is it because the people that work for Google can’t help but be excited about the company, because it is brave, it is innovative, it values its people, it celebrates their differences. It is lead by people with vision and humility, people who are above all brave enough to take a chance, who ask questions, who take on huge challenges and attempt to change the world for the good of all.

People do not limit their vision by their individual enterprise. People who believe answers exist and will be found and it is the journey of finding them, that is extraordinary and may produce more than just answers. In fact it is these journeys of discovery that often produce the most surprising results, these journeys would not exist without the courage of its leaders. Therefore whilst we all know what Google does, we are fascinated and inspired by its people.

Take the same recipe and apply it to your company, your products may be very similar to your competitors but where you differ is your people, your personality, which in turn becomes the company’s personality. This is how your company reputation is manufactured this is where it stems from, this will become the company soul, it needs an identity that links with its people and the two entwine and grow together to become something extraordinary.

The company becomes a magnet that attracts people and interest to it, because it is interesting, exciting, innovative, brave, quirky, exciting, on a journey, still forming still becoming, still improving and changing. It is an entity that you need to follow and find out more about, you want to watch and listen to what people are doing in this company because they are inventing, accepting of differences, and champion challenges, in your gut you know this company has lots to give the world.

Great CEO’s believe this here are words by Richard Branson…

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson

Claim Your Domain Name

your domainThe first step to establishing your online profile is to claim your Domain name. What is a Domain name ? A Domain name is is a an Internet net name complete with the www’s and the .com/co.uk/co.za etc and it is super important that you claim yours now. As Personal Branding grows in popularity domain names are quickly being taken up and you want to make sure that you you have yours and that you don’t have to adapt it because other people have the same name as you.

You will only ever have to do this once and this name your piece of real estate on the web is with you for life. This small piece of land you are going to be tending and growing for the rest of your life, it is in a way your Google Passport. It is this page that many people use to check you out before they ever meet you.

Many people are only realising now how important their online profile is and some have suffered because they have not monitored some of the social profiles which may have become messy and this affects your projected image. To pave your way to growing a positive profile on Google then google yourself and check out all the references if there are some that belong in file 13 then do it now. Clean up your image right now, go through your social profiles particularly facebook and tidy up any unwanted images and language.

Start today by adding positive content to your social platforms, connect with people who are inspiring, who are creative, who have great things to say. It is good to get involved in positive discussions and to follow these discussions, conduct some research and give back to the discussion, all of this effort is building your brand.

Why has personal Branding suddenly become so Important?

Finally I think we have all realised that people are buying products from people they like and trust. Most of us are not selling unique products we are selling what everyone else has too and the only way we can attract people to buy from us is to be the person they want to deal with.

If you are known as www.joanbrody.co.uk from “All Time Investments”, it is already quite impressive that you have your own website about you and your services, you have already gained an emotional and physchological advantage over a rep from Investments PTY. You are already somebody as you have set yourself up to be somebody, your www.joanbrody.co.uk tells me you are an expert at what you do. This impresses me and I don’t have to waste my time looking for someone else to trust.

I think the future will be one where we collect people that we use for business purposes rather than businesses for business purposes.
Our future contacts lists will be a set for Personal Domain names and each one representing a speciality and recognised as an authority. We will be dealing with people not companies. We will collect people, like a pack of playing cards, we will actually boast about our connections as our connections are authorities within their field.

An individual is able to surround him/herself with a team of specialists that assist in every aspect of life.

Personal Branding Humanicates Business

Humanicating BusinessPersonal Branding Humanicates Businesses by providing the entrance to the company and its products via their Personally Branded Consultants.

I believe the time has come to Humanicate business. 

What does Humanicate Mean?

Humanicate means to weave the ‘Human Element‘ into business, the business should communicate on a Human Level. I believe the circle of communication is turning and once more we are starting to buy from people we know or who we are connected to or who impress us. We all know that companies that invest in their people are hugely successful, they have understood the word ‘Humanicate’.

These companies encourage their people to create their own Personal Brand, not limited to their own domain name site but to encompass their Social Media Profiles, their blogs, the comments and discussions had with others in a similar field. Therefore presenting to the world a rounded image. A personality that invites others to connect will be successful , people connect with people who have similar interests.

To Humanicate with people within their field of interest is indeed powerful, when interests are shared an emotional response is triggered.

We know this works, How? take Sport, people who support the same team in a particular geographic location feel a kindred spirit to others who support the same team. All of the Social Media platforms allow you to discover people that may have similar interests and goals as your own.

It is these people who may become your clients and your ambassador for your products and services however more importantly for Your Personal Band. Think of your new connections as being a part of Your Personal Brands growing Tribe. Provide Your Tribe with useful, share able information that asks questions, that engages and perhaps even shocks.

How does this Benefit the company?

The Gateway to the company’s offerings is via a Personally Branded Consultant Page, how does this help? competitive Products and services abound in the market place as many companies are selling similar products, the competitive edge has always been via price or service. Now companies should encourage their consultants to shine via their Personal Brand and use this tool not only to place the the consultant as an authority within their area of expertise but to place the company as an authority due to the caliber of its consultants.

A business who encourages its representatives to gain a business edge via Personal Branding is a business who will go the distance, who will outpace competition, and will be recognised and applauded for its Human Element.

People relate to people not products or services, therefore to encourage and capitalize on the Human Element makes great Financial sense, plus a hefty boost for Company reputation significance.

When we decide to buy a product or service the first thing most of us do is research it online, we look at reviews, we compare prices this is today’s normal human behavior. However imagine if you were researching a product and suddenly you come across Ashley’s Personal Domain name at the top of Google talking about the product or service you are researching?

Would his page not compel you to take a further look as he would appear to be an authority within this field, he is the go to guy for the product. Being an authority takes time and hard work and on top of that Ashley has placed his name and reputation alongside the product you are researching, that in itself offers tremendous confidence in the product.

A Personal Branding Page endows the candidate with a platform of authority, it illustrates his knowledge and demonstrates how he can help people. Personal brandingFurthermore Ashley’s Social Media Profiles and his Video presentations allows you to emotionally understand and connect with Ashley. Knowing more about a person before you talk to them on the phone or meet in person provides the meeting with an already established understanding of the individual.

Establishing a connection with an individual in a company or organisation offers a huge advantage to the success of the sale and future business.

Is Personal Branding a Me Me Phenomenon?

Me Me PhenomenonThe moment Personal Branding is mentioned there are one of two main responses that occur:

“Oh no that means talking all about Me!!”

OR

“Oh Yes that means talking all about ME!”

You probably fit into the first category.. Most of us have been taught not to talk about ourselves and that in the main is right.  However Personal Branding does not provide you with a platform where you can show off and brag, that is not the point. Personal Branding is not a Me Me Platform, it is what can I do for You Platform.

The point of Personal Branding is to illustrate what you can do what your strengths are why you would be a good person to know or to use for a certain project.  Your Personal Brand has to showcase the benefits of knowing You, of what you are offering the world, the reasons to trust you ,to use you, your skills and know that above all you have integrity.

Your Brand demonstrates a certain amount of authority within your field and this is the reason why you should be chosen for a certain role.

Personal Branding is not Me Me Phenomenon – it is about What You can Give to Others.

Personal Branding is much more about giving than getting, the long trusted phrase

“Givers Get”    is key.

Your personal Brand is about what you can give, about what you offer, about why others have liked what you have done.  Your Personal Brand is just just that  and it needs to be remembered, this is not a place to be bland, it is a place to stand out and be counted.

We have heard time and time again, that personality counts, in fact “Richard Branson” will hire someone based on their personality above their credentials as he believes and rightly so skills are transferable.  You are not unique in your skill set but you are unique in your personality and this is what people relate to.  Personalities are born Skills are learnt, Make sure yours shines.

Personal Branding is not a one stop shop  and will not happen overnight it is something that is grown and nurtured and you need to know this in advance and be firm about committing to Your Personal Brand as this will grow with you during your lifetime.

Take time and effort in constructing Your Personal brand, get great Photographs and not ones that look like your passport and not necessarily sitting in a typical Office environment, i.e. if you are in environmental Science perhaps an outdoor photograph, or if you are in Retail Marketing perhaps the high street would be good.  A picture tells a thousand words. Photos are never a bad investment as you will be using these across your social profiles.

Secure your own domain name i.e. www.sarahstafford.co.za or .com

Find Phrases, quotes or memorable sayings that resonate with your business personality, your beliefs and ethics.

Construct an “About Me Section”, that tells readers how you can help them, what products and services you offer and why you believe you can solve their problems and needs remember “Givers Get”

List your skills: i.e. Project Management, WordPress, Programming Languages etc

Provide links to your social Profiles on: Google+ Linkedin, Twitter, Facebook, Youtube, Pinterest

(make sure all these pages are tidy and represent you in the correct manner)

Make a list of your heroes, either business, sporting or entertainment.

Make a list of websites and blogs you follow, what organisations you belong to, books you have read, movies you like.

Your Name (required)

Your Email (required)

All of these details provide a rounded picture of you, Your Personality comes to life through the detail.

Personal Branding is not about Me Me it is about what Can I Give – Put aside time today to start Your Personal Branding Journey.

If you would like help in constructing Your Online presence then fill out the simple form and we will call you back.

 

 

Why Should Businesses Use Personal Branding?

Employee Personal BrandingPersonal Branding seems to be the new buzzword at the moment.  Why has Personal Branding suddenly become so important?

I believe that at long last Businesses, Organisations and Professionals have finally realised the long known truth

That business is conducted with People you know and trust’.

Look at all the Business Networking Organisations, like BNI and take a moment to understand why they are so successful. It is because over a period of time people build relationships with others and learn to trust each other to the extent where they can recommend each other hence healthy business relationships that function built on solid foundations.

Most businesses do not send their consultants to such organisations, they are sent on sales calls without being properly being introduced to their prospective client. The sales Consultant starts on the backfoot at a disadvantage to perhaps one of the clients’ friends who may be offering an inferior product but is known and therefore trusted.

Business therefore need to make their consultants and sales professionals known and trusted. Employee Personal Branding Furthermore if a company not only establishes an online profile of their representatives but also sets them up as authorities within their field this provides them with a far bigger advantage over their competition.

Think about the way we view the branding of sporting  and business celebrities, we talk about them, we admire them, we refer to them we even boast about them to our friends.  We feel special because we know them, we have have been given the privilege of knowing an authority in a particular field and with confidence can recommend them. People who know People have always succeeded.

How Does Personal Branding Benefit Businesses?

Businesses not only stand to be highly competitive within their areas of business but also benefit from the increase in positive profiling.  Not only are they a business that supplies excellent services and goods but now they offer extraordinary people to supply these.

Perhaps not surprisingly there is a two way benefit to companies as those who take up Personal Branding take time to concentrate on themselves, to understand their goals, strengths and weaknesses.  I have seen a metamorphosis in people during this process as they begin to understand who they are and the role they can play and just how powerful they can be, it is truly inspiring to see the light go on in a candidates eyes, to understand that they can be the best at what they do and can make a difference. Bushiness will find that their Personnel appreciate the efforts of a company who invests in them, it builds emotions of trust, loyalty and increased work ethics.

Businesses can now set up their Professionals as the Go To Gal or Guy within their fields providing their consultants with vastly competitive advantages.e

Personal Branding is a fairly simple exercise to set up however it demands that the individual is committed to this as a brand is not made overnight, once committed to creating Your Personal Brand know that this will be a life long venture.

Personal Branding is far more than just a one page glorified CV on the Internet, a personally Branded Page sits at the top and is the gateway to the rest of Your Online Brand which is built and grown over time.

Are you ready to get started? want to find out more? simply fill in the simple form and we will take it from there.