Personal Branding Humanicates Business

Humanicating BusinessPersonal Branding Humanicates Businesses by providing the entrance to the company and its products via their Personally Branded Consultants.

I believe the time has come to Humanicate business. 

What does Humanicate Mean?

Humanicate means to weave the ‘Human Element‘ into business, the business should communicate on a Human Level. I believe the circle of communication is turning and once more we are starting to buy from people we know or who we are connected to or who impress us. We all know that companies that invest in their people are hugely successful, they have understood the word ‘Humanicate’.

These companies encourage their people to create their own Personal Brand, not limited to their own domain name site but to encompass their Social Media Profiles, their blogs, the comments and discussions had with others in a similar field. Therefore presenting to the world a rounded image. A personality that invites others to connect will be successful , people connect with people who have similar interests.

To Humanicate with people within their field of interest is indeed powerful, when interests are shared an emotional response is triggered.

We know this works, How? take Sport, people who support the same team in a particular geographic location feel a kindred spirit to others who support the same team. All of the Social Media platforms allow you to discover people that may have similar interests and goals as your own.

It is these people who may become your clients and your ambassador for your products and services however more importantly for Your Personal Band. Think of your new connections as being a part of Your Personal Brands growing Tribe. Provide Your Tribe with useful, share able information that asks questions, that engages and perhaps even shocks.

How does this Benefit the company?

The Gateway to the company’s offerings is via a Personally Branded Consultant Page, how does this help? competitive Products and services abound in the market place as many companies are selling similar products, the competitive edge has always been via price or service. Now companies should encourage their consultants to shine via their Personal Brand and use this tool not only to place the the consultant as an authority within their area of expertise but to place the company as an authority due to the caliber of its consultants.

A business who encourages its representatives to gain a business edge via Personal Branding is a business who will go the distance, who will outpace competition, and will be recognised and applauded for its Human Element.

People relate to people not products or services, therefore to encourage and capitalize on the Human Element makes great Financial sense, plus a hefty boost for Company reputation significance.

When we decide to buy a product or service the first thing most of us do is research it online, we look at reviews, we compare prices this is today’s normal human behavior. However imagine if you were researching a product and suddenly you come across Ashley’s Personal Domain name at the top of Google talking about the product or service you are researching?

Would his page not compel you to take a further look as he would appear to be an authority within this field, he is the go to guy for the product. Being an authority takes time and hard work and on top of that Ashley has placed his name and reputation alongside the product you are researching, that in itself offers tremendous confidence in the product.

A Personal Branding Page endows the candidate with a platform of authority, it illustrates his knowledge and demonstrates how he can help people. Personal brandingFurthermore Ashley’s Social Media Profiles and his Video presentations allows you to emotionally understand and connect with Ashley. Knowing more about a person before you talk to them on the phone or meet in person provides the meeting with an already established understanding of the individual.

Establishing a connection with an individual in a company or organisation offers a huge advantage to the success of the sale and future business.

Is Personal Branding a Me Me Phenomenon?

Me Me PhenomenonThe moment Personal Branding is mentioned there are one of two main responses that occur:

“Oh no that means talking all about Me!!”

OR

“Oh Yes that means talking all about ME!”

You probably fit into the first category.. Most of us have been taught not to talk about ourselves and that in the main is right.  However Personal Branding does not provide you with a platform where you can show off and brag, that is not the point. Personal Branding is not a Me Me Platform, it is what can I do for You Platform.

The point of Personal Branding is to illustrate what you can do what your strengths are why you would be a good person to know or to use for a certain project.  Your Personal Brand has to showcase the benefits of knowing You, of what you are offering the world, the reasons to trust you ,to use you, your skills and know that above all you have integrity.

Your Brand demonstrates a certain amount of authority within your field and this is the reason why you should be chosen for a certain role.

Personal Branding is not Me Me Phenomenon – it is about What You can Give to Others.

Personal Branding is much more about giving than getting, the long trusted phrase

“Givers Get”    is key.

Your personal Brand is about what you can give, about what you offer, about why others have liked what you have done.  Your Personal Brand is just just that  and it needs to be remembered, this is not a place to be bland, it is a place to stand out and be counted.

We have heard time and time again, that personality counts, in fact “Richard Branson” will hire someone based on their personality above their credentials as he believes and rightly so skills are transferable.  You are not unique in your skill set but you are unique in your personality and this is what people relate to.  Personalities are born Skills are learnt, Make sure yours shines.

Personal Branding is not a one stop shop  and will not happen overnight it is something that is grown and nurtured and you need to know this in advance and be firm about committing to Your Personal Brand as this will grow with you during your lifetime.

Take time and effort in constructing Your Personal brand, get great Photographs and not ones that look like your passport and not necessarily sitting in a typical Office environment, i.e. if you are in environmental Science perhaps an outdoor photograph, or if you are in Retail Marketing perhaps the high street would be good.  A picture tells a thousand words. Photos are never a bad investment as you will be using these across your social profiles.

Secure your own domain name i.e. www.sarahstafford.co.za or .com

Find Phrases, quotes or memorable sayings that resonate with your business personality, your beliefs and ethics.

Construct an “About Me Section”, that tells readers how you can help them, what products and services you offer and why you believe you can solve their problems and needs remember “Givers Get”

List your skills: i.e. Project Management, WordPress, Programming Languages etc

Provide links to your social Profiles on: Google+ Linkedin, Twitter, Facebook, Youtube, Pinterest

(make sure all these pages are tidy and represent you in the correct manner)

Make a list of your heroes, either business, sporting or entertainment.

Make a list of websites and blogs you follow, what organisations you belong to, books you have read, movies you like.

Your Name (required)

Your Email (required)

All of these details provide a rounded picture of you, Your Personality comes to life through the detail.

Personal Branding is not about Me Me it is about what Can I Give – Put aside time today to start Your Personal Branding Journey.

If you would like help in constructing Your Online presence then fill out the simple form and we will call you back.

 

 

Why Should Businesses Use Personal Branding?

Employee Personal BrandingPersonal Branding seems to be the new buzzword at the moment.  Why has Personal Branding suddenly become so important?

I believe that at long last Businesses, Organisations and Professionals have finally realised the long known truth

That business is conducted with People you know and trust’.

Look at all the Business Networking Organisations, like BNI and take a moment to understand why they are so successful. It is because over a period of time people build relationships with others and learn to trust each other to the extent where they can recommend each other hence healthy business relationships that function built on solid foundations.

Most businesses do not send their consultants to such organisations, they are sent on sales calls without being properly being introduced to their prospective client. The sales Consultant starts on the backfoot at a disadvantage to perhaps one of the clients’ friends who may be offering an inferior product but is known and therefore trusted.

Business therefore need to make their consultants and sales professionals known and trusted. Employee Personal Branding Furthermore if a company not only establishes an online profile of their representatives but also sets them up as authorities within their field this provides them with a far bigger advantage over their competition.

Think about the way we view the branding of sporting  and business celebrities, we talk about them, we admire them, we refer to them we even boast about them to our friends.  We feel special because we know them, we have have been given the privilege of knowing an authority in a particular field and with confidence can recommend them. People who know People have always succeeded.

How Does Personal Branding Benefit Businesses?

Businesses not only stand to be highly competitive within their areas of business but also benefit from the increase in positive profiling.  Not only are they a business that supplies excellent services and goods but now they offer extraordinary people to supply these.

Perhaps not surprisingly there is a two way benefit to companies as those who take up Personal Branding take time to concentrate on themselves, to understand their goals, strengths and weaknesses.  I have seen a metamorphosis in people during this process as they begin to understand who they are and the role they can play and just how powerful they can be, it is truly inspiring to see the light go on in a candidates eyes, to understand that they can be the best at what they do and can make a difference. Bushiness will find that their Personnel appreciate the efforts of a company who invests in them, it builds emotions of trust, loyalty and increased work ethics.

Businesses can now set up their Professionals as the Go To Gal or Guy within their fields providing their consultants with vastly competitive advantages.e

Personal Branding is a fairly simple exercise to set up however it demands that the individual is committed to this as a brand is not made overnight, once committed to creating Your Personal Brand know that this will be a life long venture.

Personal Branding is far more than just a one page glorified CV on the Internet, a personally Branded Page sits at the top and is the gateway to the rest of Your Online Brand which is built and grown over time.

Are you ready to get started? want to find out more? simply fill in the simple form and we will take it from there.