What does Humanicate mean? It means to communicate on a human level – you would think that all communication is communicating on a human level? but is it really or is what you are saying sound wonderful on a technical, business, Finance, commercial level but what does it mean to the soul of a person does your communication send an emotional message something that someone can empathize with, agree with , disagree with, laugh at, connect to ? or does your message purely give information and nothing more??
This is where Humanication is so important, it is like give communication colour, texture, soul, reason, thought, questions, an argument, a shock, something that engages and demands attention.
Does your company communicate or humanicate?
its intentions, its raison d’etre”? that is electric engaging, that pops, that’s shareable?
When you look at your company website, does it say anything about the people that make your company or is it all about the product. Now if it is all about the product and you are the only company in the world that has this product then maybe that’s ok… but it is more likely that you have a lot of competition and there are many companies that are selling the exact same product as yourselves. How can your company be different? how can you stand out? what makes your company so different?
The answer? it is your people, people buy from people, make your people the stars of your show, showcase your brilliant people, people want to deal with engaging, exciting, interesting, ambitious, honest, humble, and quirky people. Highlighting your people can propel your company way ahead of your competition. The most successful companies in this world have learnt that it is their people that make the company a success. It is every single person in your company that is important from the CEO to the person that provides refreshments, each and every person provides the company with soul, each and every person is important.
We are all tremendously grateful for the shift in management styles form the old fashioned Pyramid to the parallel individual ownership of business responsibilities, so that in effect people are taking ownership of their part of the company, something they can be proud of that they can grow and create to contribute to the whole growth of the company and a joint future. Many of today’s company’s have this outlook and it is wonderful but in some ways whilst we know it is there, it has become a little silent and now it is time to add colour and depth to this so that the power of the individual is felt by not only the management or the company but is seen by the outside world.
Where this group of colorful and wildly interesting individuals are striving together to reach new frontiers in business deliverables. This results in the business Humanciating with the world, it is a business that automatically gains recognition it is one that people are interested in, one where people want to work because it is known as being adventurous, as being brave, as being innovative and exciting. It is a business that people want to invest in and do business with. It has character it has soul, it is transparent and believes it is a child that has so much to achieve.
And so the question is Does your company employ people? or is your company a machine that magically produces perfect products. Does your company have a personality or is it a bland workhorse canvas??? Is it not time to Humanicate Your business?
I am sure your company employs people, real people, people who have families, hobbies, ambitions, goals, dreams, foibles, faults and shades of brilliance. From so many websites across the internet it is sometimes really difficult to tell that a company is actually a home to many hundreds of people who live eat and breathe company business. The websites are dead zones that talk about company policy and product and nowhere do you see the sight of a human….
This type of a website that is not connecting to peoples psyche to their obvious intrigue into who makes your company tick, what are the people like, why do they work there, why is your company so good – makes no sense….Is your company communicating with People? Are Your Company’s people communicating or are your company’s people so busy doing what they are doing, they don’t have time to tell others about what they are doing?
I am not saying that everyone employed in a company is a company spokesperson, however sometimes when the company is extraordinary and people literally have made it their life’s ambition to be a part of the company then we should all know about it. Imagine you meet someone who works for Google, are you not fascinated by them, do you not have a hundred questions for them. You have heard Google is absolutely heaven on earth, to work for such a company is to be a very special person, to be chosen by the Giant Google is indeed an achievement. Why is that ? It is because of Googles’ reputation? is it because the people that work for Google can’t help but be excited about the company, because it is brave, it is innovative, it values its people, it celebrates their differences. It is lead by people with vision and humility, people who are above all brave enough to take a chance, who ask questions, who take on huge challenges and attempt to change the world for the good of all.
People do not limit their vision by their individual enterprise. People who believe answers exist and will be found and it is the journey of finding them, that is extraordinary and may produce more than just answers. In fact it is these journeys of discovery that often produce the most surprising results, these journeys would not exist without the courage of its leaders. Therefore whilst we all know what Google does, we are fascinated and inspired by its people.
Take the same recipe and apply it to your company, your products may be very similar to your competitors but where you differ is your people, your personality, which in turn becomes the company’s personality. This is how your company reputation is manufactured this is where it stems from, this will become the company soul, it needs an identity that links with its people and the two entwine and grow together to become something extraordinary.
The company becomes a magnet that attracts people and interest to it, because it is interesting, exciting, innovative, brave, quirky, exciting, on a journey, still forming still becoming, still improving and changing. It is an entity that you need to follow and find out more about, you want to watch and listen to what people are doing in this company because they are inventing, accepting of differences, and champion challenges, in your gut you know this company has lots to give the world.
Great CEO’s believe this here are words by Richard Branson…
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson