My Thoughts

google

Google exploded into our world in 1996, nearly 20 years on and we are still chasing its skirt tails.. the heady days of successfully selling product online, it was easy  today it is very different, the competition is fierce.

I think the biggest hurdle businesses fail to understand is that a website is only the beginning of online success, real online success takes lots of hard work and is not achieved overnight. Conversely having an online profile that is successful translates into a valuable business asset.

Thoughts

We say the world of Marketing is constantly changing however its purpose and components remain evergreen. Everybody buys, Everybody sells, as business owners we want all the buyers to come knocking our our doors.

Buyers buy from people, they know, who are recommended, buyers are educated. Businesses are made up of people and it is these people who need to be the educators who are known by the people and who are trusted.

Google changes its search algorithms to get the right information to the questions asked. As the world of search moves forward via voice, colloquial speech, mobile search and more, Google adapts the website content guidelines to suit the query.

As Business owners we need to understand the pain points of our prospective clients and solve their problems. The solutions need to connect to the buying path of the customer

Thoughts on Gaining More Customers & Making More Sales

Great a Good Website

An architecturally pleasing website is a great beginning to your business online, but it is only the beginning. It is the shopfront, the docking station of your business but that is all.

Social Sharing

Getting into your buyers path with the solutions created via your content is key for social sharing and will provide great rewards. Maintaining a constant presence breeds confidence.

Great Content is Key

Prosducing great content around your subject market is key to gaining new clients and increasing your brands equity. The more content you you create so will the size of your market share grow.

Paid Advertising

Paid advertising known as PPC or CPM would seem an obvious answer and whilst it can produce substantial rewards it can also be costly and temporary. 

SEO

Search Engine Optimisation is perhaps the most important element of online enterprise.  Great SEO will get you on the front page of Google and reward you with traffic, leads and clients - it takes time.

Analytics

A number of tools will tell you whats right and wrong with your online presence. Understanding this and then improving the imperfections sets you on a path to success.

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“You are confined only by the walls you build yourself.”

— by
Andrew Murphy